Lawyer Manuel M. Serrano and Florentino S. Dulalia, Jr., will lead the Chamber of Real Estate & Builders’ Associations, Inc., as chairman of the board and president, respectively, for the year 2010. CREBA is the largest aggrupation of professionals and businessmen engaged in real estate, housing, construction and other related industries in the Philippines.

Serrano is the Founder and Chairman Emeritus of the CREBA Board of Directors whose credentials include that of being a law professor, foreign affairs officer, land and housing developer, agro-industrialist, and the widely-acknowledged epithet of being the “real estate guru” of the Philippines.

From the time he founded the Chamber in the early ‘70s, he has continued to preside over its Board meetings and provide the brain thrust and statesmanship that yielded some of the most influential legislative and policy initiatives that have shaped the housing and real estate industry in the Philippines as we know it today.

Holder of a Master of Laws degree in Business Law from New York University and steeped in Constitutional Law, Political Law, and Administrative Law, Atty. Serrano has personally drafted landmark legislative bills affecting the housing and real estate industry and lobbied successfully for their passage in both chambers of the Philippine Congress.

Dulalia, a multi-awarded individual, has already reached full circle, first as a businessman, second as a socio-civic leader and third as a family man.

He was a two-termer National President of CREBA from 2002-2003 during which he initiated the offering of the Diploma Program in Real Estate Management in consortium with the De La Salle – College of Saint Benidle, the first of its kind in real estate education in the Philippines. He has travelled around the world to represent the Philippines in various summits and world real estate congresses from 2004 up to the present being the founding president of the Philippine Chapter of the International Real Estate Federation, a Paris-based organization known as FIABCI, of which he served as international vice-president of the principal members’ council. He has also attended eight consecutive conventions of Rotary International since 1987.

Dulalia has served the industry in various capacities as head of other business organizations, which include, among others, being chairman and president of the Real Estate Brokers Association of the Philippines (REBAP), Philippine Council of Real Estate Educators (PHILCORE), Real Estate Service Council of the Philippines (RESCOP), and the Philippine Association of Realty Consultants & Specialists (PARCS). He was the founding president of the CREBA Research Institute and in his term as chairman of CREBA’s Council of Leaders in 2007, headed the Chamber’s Developer of the Year Awards Committee.

A former city councilor of Valenzuela in his youth, Dulalia was the first to have been conferred the Dr. Pio Valenzuela award, as well as Caloocan’s Bonifacio award as the most outstanding citizen in the field of business & economics.

Members of the CREBA Board for 2010 are Roberto A. Alvarez, Jr., Servequest, Inc. – corporate secretary, Orlando S. Bongat, Reynaldo A. Carpio, Grand Monaco Estate Developers, Inc. – executive vice-president, Arsenio M. De Guzman Jr., Asian Pacific Estates Development Corp., Domingo D. De Vera, John Marie N. Lizares, CREBA – Negros Occ. Chapter, Editha L. Manansala, GRCanon Resorts Marketing Inc.,  Nestor S. Mangio, Central Country Estates, Inc., Teresita C. Millan, Rosmil Realty Development Corp. - treasurer, Jerry M. Navarrete, Crown Asia Properties, Inc., Rodolfo R. Pua, 21^st Century Resources, Inc., Robert Marie C. Sy, Reina Properties Corp., and Pedro C. Tario, REBAP Corporation.

Other officers include, Pablo Panlilio Jr., VP-internal, Emmanuel M. Tech, VP- external, Julius G. Topacio, VP-chapter affairs, Orlando T. Diaz, VP-public affairs, Eduardo G. Ong, VP-academic affairs, Roque A. Magno, VP-green technology and sustainable development, Veronica S. Lim, VP-finance, and Rolando A. Dantes, auditor.