Chamber of Real Estate & Builders' Associations, Inc.

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Director - CREBA
Chair & CEO - Cebu Landmasters Inc.
Chair - Center for Industrial Technology and Enterprise (CITE)

Joe Soberano leads Cebu Landmasters, Inc. (CLI) as its Chairman and CEO.

Prior to establishing Cebu Landmasters in 2003, he worked for the Ayala Group of Companies for over 23 years. His experience included various stints with Ayala Investment, Bank of the Philippine Islands and Ayala Land, Inc. He was part of the pioneering group that established Cebu Holdings, the Ayala Land subsidiary in Cebu City, where he led various vertical and horizontal developments, and played an integral part in the development of both the Cebu Business Park and Cebu IT Park – urban redevelopments that have proven vital to Cebu’s economic present and future. He rose through the ranks to become Senior Division Manager at Ayala Land and Vice-President of Cebu Holdings.

Joe brings not only his extensive Real Estate Development experience to Cebu Landmasters, but also his passion to positively impact cities and communities through masterfully-planned and executed developments.

Joe also recognizes his role as a member of the Cebuano community. He has served as president of the Rotary Club of Cebu, president of the Chamber of Real Estate Builders Association (CREBA) Cebu Chapter, and is currently the Chairman of the Board at the Center for Industrial Technology and Enterprise (CITE) – a socially oriented institution that offers technical training to less privileged youth.

Joe graduated with an AB Economics Degree from the Ateneo de Manila University in 1976, and completed the Strategic Business Economics Program (SBEP) at the University of Asia and the Pacific.

In July 2015, he became an alumnus of the Harvard University Graduate School of Design after completing the Advanced Management Development Program in Real Estate.

Editor’s Note:

In 2023, Cebu Landmasters garnered the prestigious CREBA Pillar Award for DEVELOPER OF THE DECADE for the Visayas, with CASA MIRA SOUTH as its entry in the Residential Horizontal Economic Housing Category.