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Pete Tario, CREBA & industry icon, dies at 83

Former CREBA Chair and multi-term president Pedro “Pete” C. Tario passed away December 21 this year at 83 from pneumonia leading to myocardial infarction.

With more than 50 years’ experience as broker and developer, Pete – together with his close friends CREBA Founder Manny Serrano and long-time Chair Charlie Gorayeb – was instrumental in coming up with many of the chamber’s policy and legislative recommendations that shaped the course of the country’s real estate and housing industry.

With malice towards none

Beloved by all who knew him, Pete was congeniality personified – truly altruistic, expansive, accommodating and always willing to help anyone in any way he can.

His amiability – a perfect counterpoint to the trademark frankness of the Serrano-Gorayeb tandem – served to smooth the often-ruffled feathers of government leaders, and earned for CREBA many influential friends in the government sector.

He was also a consummate mediator – helping to arrive at amicable settlement of interpersonal conflicts within the Chamber and among industry practitioners.

Charlie Gorayeb’s favorite description of Pete was: “If you manage to make an enemy of Pete, you are a really bad person”.

Industry leaders, real estate practitioners and friends will pay a final tribute to Pete on December 27 during the memorial service at Paket Santiago Funeral Homes, Marcos Highway, Antipolo City.

Pete is survived by son Edmund and daughters Cecil and Annabel.


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